Marketing Automation

The basics of any marketing are defining the prospects, contact details and campaign. Marketing automation is the process where software is used to handle these steps automatically. 

To begin with, when there were no computers or internet, marketing companies used to come up with a long list of potential customers and then send them mails one by one. Later on, someone invented a system where all email IDs were enlisted and one similar mail could be sent as a bulk mail. 

This can be said to be the first marketing automation attempt since the system automated one part of the marketing campaign. There was no longer the need to send the message one by one to the individuals. All was accomplished by a single click. Through a database of all the email IDs had to be compiled, the repetitive process of compiling the same email to every individual was eliminated.    

From this discovery, people developed new ideas built from this idea and they were able to transform more manual processes to automatic ones and more repetitive efforts done by executives has transformed to automatic ones. Nowadays, it is possible to send one mail to millions of people without composing a single word, without manually entering the email IDs or hitting send the moment you want to send it. How is this achieved? There are ready-made mail formats that are available for free.  All you need to do is take the format as the body of your mail. You will use a service that will provide you with list of email IDs in the domain that you require. Then, on the email client, you schedule your email to be sent automatically without your presence. You will have written nothing yet you will have sent the mail to thousands of people with a few clicks. Click to read more here

You will be able to have less conversation rates through such ready made templates. All you need to do is tell the software what you want and it will do it automatically.
Marketing automation software has been advancing and they have made every step of marketing advanced. This simple marketing formula has been made complex, more focused, centralized and aligned for the maximum ROI. Today, all gathering lists of Emails is not just enough. For maximum efficiency to be realized, more techniques are required to get rid of people and involve less steps and this will result to less possibilities to turn into conversation. You will be able to target those individuals that have the likelihood of turning into customers. Check out this page to know more. 

Go to http://en.wikipedia.org/wiki/Digital_marketing to know what Digital Marketing is all about.